Why Apple is One of the Best at Pricing

Two articles describe it better than I can.

First, The New York Times explains that iPhone prices are really more like subscriptions and discuss how this enables simplicity in pricing.

Second, Wired.com discusses the recent price cuts on MacBooks.  Apple responds to the times with systematic price changes rather than lose control of its pricing through discounting.

http://bits.blogs.nytimes.com/2009/06/10/the-iphone-is-a-subscription/?scp=2&sq=iphone&st=cse